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Amsterdam-based Bloomon, an online flower delivery service, has raised €21.4 million in a Series B funding round. Investors in the round include Fortino Capital, INKEF Capital, Partech Ventures, and angel investors.

Bloomon plans to use the new funding to grow in the countries where it currently operates, and to invest in its IT platform. The company currently operates in the Netherlands, Germany, Belgium, Denmark, and the UK.

Bloomon is unique in offering a subscription model for its online flower delivery service.

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February 7, 2017 at 05:49AM vía